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Father’s Day Spending Expected to be Mostly Flat This Year
Source: National Retail Federation (NRF) Notes: Roughly three-quarters of American adults (18+) will celebrate Father’s Day this year, with per-celebrant spending expected to be $115.57, up slightly...
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American Adults’ Feelings of Financial Responsibility, by Age Group
Source: Ipsos / Wells Fargo Notes: Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an...
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Retailers’ Most Influential Promotional Vehicles, According to Online Shoppers
Source: UPS / comScore [pdf] Notes: Emails offering free shipping (54%) or a discount (53%) are the forms of retailer advertising most likely to prompt online shoppers to shop with a retailer, per...
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How Much Influence Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” says YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes...
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C-Suite Sees Social Rising In CX Importance
Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by...
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SMBs’ Planned Digital Services Purchases
Source: Borrell Associates [download page] Notes: More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and...
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How Often Are Emails Forwarded?
Source: Litmus [download page] Notes: Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500...
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Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz
Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according...
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Which Pain Points Are Giving Marketers Headaches?
Forget proving ROI. That’s a headache, but not a “migraine-inducing” one, according to results from a new survey [download page] from Econsultancy and SmartFocus. Instead, the biggest pain point for...
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Where Do Americans Perceive Mobile Payments As Being Useful?
Source: The Harris Poll Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in “tap-for-pay” among...
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Weekend Reading, 6/26/15
China (71%) and Brazil (66%) are the two emerging markets clearly most favored as being “very attractive” to US marketers, per results [download page] from a survey conducted by Charney Research and...
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Interbrand Top 100 Brands’ Social Media Adoption, by Platform
Source: Simply Measured [download page] Notes: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from...
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2015’s Most Patriotic Brands, in the Eyes of Consumers
Source: Brand Keys [pdf] Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest...
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Internet Adoption Rates, by Demographic, 2000-2015
The Pew Internet & American Life Project has released its latest report on internet access in the US, detailing the substantial growth in adoption across various demographic groups over the past 15...
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Mobile Ad Responses, by Age Group
Source: Millennial Media / Opinium Research [download page] Notes: Among mobile users (smartphone and/or tablet), Millennials (16-34) are far more likely than Gen Xers (35-54) to say they respond to...
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US Ad Spending Trends, by Medium, in Q1 2015
Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year’s Q1 results were boosted by ad spend on the Sochi Olympics....
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45% of 18-24-Year-Olds in the US are Part of a Minority Group
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year, reports the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population...
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Marketers Increasingly Relying on Behavioral Research to Influence Decisions
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions, and almost 7 in 10 expect the use of behavioral data to grow over the...
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Youth Hold Positive Perceptions of Fee-Based Rewards Programs
Source: LoyaltyOne Notes: Some 42% of US adults report having paid to join a rewards program and more than 6 in 10 would consider joining one if their favorite retailer offered it, per results from a...
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Marketers’ Top Data Types Influencing Future Strategy
Source: Econsultancy / Signal [download page] Notes: More than 8 in 10 marketers plan to increase their use of first-party data, with second-party (60%) and third-party data (44%) not seeing quite the...
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