Quantcast
Channel: Top US Web Properties – Page 112 – Marketing Charts
Viewing all articles
Browse latest Browse all 927

Where Do Americans Perceive Mobile Payments As Being Useful?

$
0
0

HarrisPoll-Perceived-Usefulness-Mobile-Payments-Point-of-Purchase-Jun2015Source: The Harris Poll

    Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in using a smartphone to process in-person transactions. Asked at which of various points-of-purchase it might be useful to replace cash or a card with mobile payments, adults surveyed pointed first to public transit (61%), followed by movie theaters (59%), big box retailers (59%) and gas stations/convenience stores (59%). (more…)


    Viewing all articles
    Browse latest Browse all 927

    Trending Articles