Source: Econsultancy / Signal [download page]
Notes: More than 8 in 10 marketers plan to increase their use of first-party data, with second-party (60%) and third-party data (44%) not seeing quite the same level of enthusiasm, according to a recent study from Econsultancy and Signal. Indeed, asked which of various data types are most important to their organizational strategy moving forward, respondents pointed most commonly to first-party types: transaction history (87%); customer information (80%); and behavioral data from sites and campaigns (74%). (more…)