How Often Are Emails Forwarded?

Source: Litmus [download page]

Notes: Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1 forward for every 370 opens, or a 0.27% forward-to-open rate, per the analysis. However, there is exponential growth in this rate when looking at the top percentiles, with the top 1% being 17.6 times more likely to be forwarded than the median, generating 1 forward for every 21 opens. (more…)