Source: UPS / comScore [pdf]
Notes: Emails offering free shipping (54%) or a discount (53%) are the forms of retailer advertising most likely to prompt online shoppers to shop with a retailer, per recently-released results from a UPS and comScore study. Indeed, a recent MarketingCharts study found that consumers are most likely to open emails from brands because the subject line promotes a discount or offer that interests them. (more…)