Clik here to view.
Brands’ Email Volume Continues to Grow in Q1
Source: Experian Marketing Services [download page] Notes: Brands’ email volume grew by 15.5% year-over-year in Q1 2015 says Experian Marketing Services in its latest quarterly email benchmark report,...
View ArticleClik here to view.
Weekend Reading, 5/29/15
Apple is back on top as the world’s most valuable brand, according to the 10th annual “BrandZ Top 100 Most Valuable Global Brands” report from WPP and Millward Brown. With a total brand value of almost...
View ArticleClik here to view.
Majority of US Households Now Have a TV Connected to the Internet
Source: Leichtman Research Group (LRG) Notes: Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming...
View ArticleClik here to view.
Companies’ Most Effective CSR Info Communication Channels, Per Consumers
Source: Cone Communications / Ebiquity [pdf] Notes: How should companies communicate information about social and environmental programs and products? For consumers, communication on the product itself...
View ArticleClik here to view.
Media Consumption Trends, 2010-2017
Source: ZenithOptimedia Notes: Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day, according to estimates...
View ArticleClik here to view.
Which Advertising Channels Have the Biggest Purchase Influence on Millennials?
TV ads continue to lead the way among paid media in influencing Millennials’ purchases, according to a newly-released study from MarketingCharts. The report – “Advertising Channels With the Largest...
View ArticleClik here to view.
China Ranked Top Developing Market For Retail Investment
Source: A.T. Kearney [pdf] Notes: China – predicted to pass the US as the world’s top retail market in 2018 – is back on top as the leading emerging market for retail opportunities, says A.T. Kearney,...
View ArticleClik here to view.
Half of Consumers Have Talked to Friends and Family About Companies’ CSR Efforts
Source: Cone Communications / Ebiquity [pdf] Notes: Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts...
View ArticleClik here to view.
E-Commerce CLV: Only One-Third of Customers Make A Second Purchase During the...
Only 32% of customers make a second purchase during their first year as a customer, says RJ Metrics in an analysis of 176 e-commerce retailers and 18 million customers in North America and Europe. But...
View ArticleClik here to view.
Global Newspaper Revenues: Circulation Overtakes Advertising
Globally, revenues from newspaper circulation exceeded advertising revenues last year for the first time this century, reports the World Association of Newspapers and News Publishers (WAN-IFRA) in its...
View ArticleClik here to view.
Supplier and Client Adoption of Emerging Market Research Methods
Source: Greenbook Research Industry Trends (GRIT) Report [pdf] Notes: Mobile surveys (53%) and online communities (52%) are the emerging market research methods that suppliers have most commonly...
View ArticleClik here to view.
Gender Gap in QR Code Scanning Continues to Gradually Narrow
Source: Scanlife [download page] Notes: Some 41% of QR code scanners using the ScanLife mobile app were female in Q1 2015, according to recent data from ScanBuy, up from 38% in the year-earlier period...
View ArticleClik here to view.
Social Media Marketing Practitioners’ Top Challenges
Source: Simply Measured / TrustRadius [download page] Notes: The familiar problem of measuring ROI is the most challenging aspect of social programs, cited by 60% of social media practitioners as a...
View ArticleClik here to view.
Pay-TV Customer Satisfaction Drops Again, Now Lowest-Rated of 43 Industries
Customer satisfaction with pay-TV providers has fallen this year to an index score of 63 (on a 100-point scale), down from 65 last year and 68 the year prior, according to [download page] the American...
View ArticleClik here to view.
Mobile Email CTO Rate Improves in Q1
Source: Yesmail [download page] Notes: Mobile click-to-open rates have long lagged comparable figures on desktops, but that gap narrowed in Q1, according to Yesmail’s latest quarterly report. With an...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – May 2015
This month’s quick-hit set of top charts includes the following topics: smartphone app download motivations; channels driving calls to businesses; important audience targeting types; email read rates...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – May 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – May 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – May 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – May 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View Article