Social Media Marketing Practitioners’ Top Challenges

Source: Simply Measured / TrustRadius [download page]

Notes: The familiar problem of measuring ROI is the most challenging aspect of social programs, cited by 60% of social media practitioners as a top-3 issue, according to a report from Simply Measured and TrustRadius. ROI is the top challenge for companies of all sizes and social marketing maturity level save beginners, for whom developing a social media strategy is the top-cited challenge. (more…)