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Gender Gap in QR Code Scanning Continues to Gradually Narrow

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ScanLife-QR-Code-Scanner-Gender-Distribution-June2015Source: Scanlife [download page]

    Notes: Some 41% of QR code scanners using the ScanLife mobile app were female in Q1 2015, according to recent data from ScanBuy, up from 38% in the year-earlier period and 35% in Q1 2013. The age distribution of QR code scanners has also changed over that 2-year period, with scanners aged under 35 dropping from 43% of the total to 36%. (more…)


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