Half of Consumers Have Talked to Friends and Family About Companies’ CSR Efforts

Source: Cone Communications / Ebiquity [pdf]

Notes: Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts at some point in the past year. That’s according to a recent survey from Cone Communications and Ebiquity, which also found more than one-third (37%) having researched a company’s business practices or support of social and environmental issues. (more…)