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Top 10 Marketing Charts of the Month – August 2015
This month’s quick-hit set of top charts includes the following topics: email marketing’s influence; top email subject line keywords; mobile email engagement; search ranking factors; social platform...
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One-Fifth of TVE Authentications Occurring Via Streaming Media Players
Source: Adobe Digital Index [pdf] Notes: Authenticated video viewing increased by 63% year-over-year in Q2, says Adobe, a strong increase considering the lack of a major event to drive growth. Overall,...
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Friday Research Wrap, 9/11/2015
Who has the most emotional response to online video ads? Apparently it’s young men, according to recent research from Unruly. Of 18 emotional responses to video ads, males aged 18-34 had the highest...
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Consumer Satisfaction With the In-Store Shopping Experience
Source: Zebra Technologies [pdf] Notes: About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a...
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The Half-Life of Media & Entertainment, Finance and Shopping Apps
Source: Adobe Digital Index [pdf] Notes: Media and entertainment (M&E) applications have a slower attrition rate than financial and shopping apps, details Adobe in a recent report, noting that the...
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TV “Cord-Nevers” Seen Lighter Video Consumers
Various pieces of research – such as this one – have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study [pdf]...
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Marketers Say Video’s Effectiveness Is Increasing. Which Content Types Are...
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise, according to the latest report [download page] from Ascend2...
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Retail Marketers Identify Their Top Business Challenges
Source: Yes Lifecycle Marketing / Retail TouchPoints [download page] Notes: Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed...
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US E-Commerce Metrics, by Device, in Q2 2015
Source: Monetate [download page] Notes: Q2 2015 was “pretty good,” declares Monetate, noting overall increases in conversion rates, average order values and revenue per session on a global basis,...
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Which Types of Personalized Sales Outreach Matter Most to Corporate Execs?
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often, according to a LiveHive survey...
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How Americans Spend on Music
A slight majority (52%) of Americans’ spending on music goes to live events, says Nielsen [download page] in reporting the results of a recent survey. Admission to live music concerts represents the...
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Trends in Key Mobile App Ad Metrics in Q2 2015
Source: Kenshoo [download page] Notes: Mobile application installs grew by 346% year-over-year in Q2, representing a significantly faster rate of growth than experienced during 2014, reports Kenshoo in...
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Millennial Viewers Most Likely to Feel That TV Show Quality is Improving
Source: The Harris Poll Notes: Millennials (18-35) may be watching less traditional TV, but those who watch TV tend to be more excited than other generations about shows in general, according to...
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Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Source: Ooyala [download page] Notes: Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest...
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US Ad Spend Trends, by Medium, in Q2 2015
Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower...
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Which Technologies and Content Types are Rising in Importance for B2B Marketers?
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing, according to a new study [download page] from Spear Marketing...
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Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey...
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Top 10 DMAs by Percentage Penetration of Affluent African-Americans
Source: Nielsen Notes: African-Americans are increasingly affluent, educated and diverse, reports Nielsen in a recent study entitled “African-American Consumers: The Untold Story.” The study...
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Music Streaming Service Revenues Top $1B in H1, Exceed Physical Sales
Source: Recording Industry Association of America (RIAA) [pdf] Notes: First-half revenues from music streaming services exceeded $1 billion for the first time, buoyed by 23% year-over-year growth, says...
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US Household Income Trends in 2014
The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate, according to recent data [pdf] released by the US Census...
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