TV “Cord-Nevers” Seen Lighter Video Consumers

Various pieces of research – such as this one – have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study [pdf] from Ericsson ConsumerLab adds to the body of research about the behaviors of different segments of video viewers, finding that in general, consumers who don’t pay for managed TV spend less time overall watching video. (more…)