Who has the most emotional response to online video ads? Apparently it’s young men, according to recent research from Unruly. Of 18 emotional responses to video ads, males aged 18-34 had the highest emotional response in 14, per the study, which notes that Millennial men’s emotional reactions were on average 14% higher than those of Millennial women. Why does it matter? Unruly data suggests that 7 in 10 viewers who experience an intense emotional response to an ad are very likely to buy the product advertised. (more…)
↧
Friday Research Wrap, 9/11/2015
↧