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The “Coolest” TV Networks and Services, According to TV Viewers
Source: Ipsos MediaCT Notes: Netflix is among the top-3 “cool” networks or services for a leading 26% of TV viewers aged 18-49, according to results from an Ipsos survey, followed by YouTube (15%) and...
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Thanksgiving Day and Black Friday E-Commerce Results
With Black Friday in the books and Cyber Monday now in full swing, various sources are releasing reports on how the past weekend fared. The consensus appears to be that online – in particular mobile –...
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How Americans Approach Online Consumer Reviews
Almost 8 in 10 American adults read online consumer reviews for product and services before making a purchase, with this figure relatively constant across generations, according to a survey from...
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Content Sharing on Dark Social Channels, by Category
Source: RadiumOne [download page] Notes: Some 84% of global online consumers aged 16 and older report sharing content online, per a Radium One survey, and almost one-third claim to do so exclusively...
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What Types of Data Are Marketers Using For Personalization – And What’s Their...
Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy and 54% are committed to providing a personalized web experience, according to a...
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Travel Content Sharing Skews Young
Source: ShareThis Notes: Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content sharing for this...
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Most Influential Advertising Media Among Young Hispanic Online Shoppers
Source: Adroit Digital [download page] Notes: TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, according to an Adroit Digital survey of 607...
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Cyber Monday Results: Heaviest E-Commerce Day Yet
Biggest. Online. Shopping. Day. Ever. Grandiose rhetoric aside, the Cyber Monday results are rolling in, and not surprisingly given the trajectory of e-commerce sales so far this holiday season, the...
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Top 10 Marketing Charts of the Month – November 2014
This month’s quick-hit set of top charts includes the following topics: what consumers want from brands; the power of word-of-mouth; brand marketing on Instagram; primetime TV audience trends; why...
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Which Days of the Week Yield the Best Mobile In-App Ad eCPMs?
Source: InMobi [download page] Notes: According to InMobi’s analysis of Q3 activity on its network, while mobile applications had the most impressions in the US on Monday and Tuesday, the highest...
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Baby Boomers Comprise 41% of the Adult Mass Affluent Population
Source: Nielsen [download page] Notes: While Baby Boomers (aged 49-67) and Millennials (19-36) each account for an equal 24% of the US population, Boomers represent almost three times the share of the...
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Customer Satisfaction With the Finance and Insurance Sector
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customers continue to be report significantly higher satisfaction rates with credit unions (an index score of 85 on a...
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Could Mobile Overtake Desktops in US Search Ad Spend Next Year?
Source: eMarketer Notes: Mobile will grow to represent 50.1% of digital search ad spending next year, predicts eMarketer, up from 38.1% share this year. That appears to be an aggressive forecast in...
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How Global Media Advertising Dollars Will Be Spent in 2017
Source: ZenithOptimedia Notes: Global ad spending will grow by 4.9% next year and by 5.6% in 2016 before slowing slightly to a 5.2% rise in 2017, details ZenithOptimedia in its latest forecast. As...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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How Marketers Plan to Improve Email’s ROI in 2015
Email is already considered the most effective digital marketing tactic, but that doesn’t mean it can’t improve. Indeed, recent research has demonstrated that some negative attitudes to email marketing...
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Staying Ahead of the (Media) Curve With Affluents
Affluents represent a growing segment of the US population, both in number and in purchasing power. As a focal point for many marketers – not just in the luxury vertical – this group’s media habits...
View ArticleTop 10 Multi-Platform TV Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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