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The Importance of Honesty and Authenticity For Brands
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display. New studies issued by Mindshare North America and...
View ArticleTop 10 Brand Movers, October 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 14-16, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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American Adults’ Use of Communication Devices, by Age Group
Source: Gallup Notes: Asked how frequently they used each of 7 modes of communication “yesterday,” (with the surveys conducted on a Tuesday and Wednesday), adult respondents under the age of 50...
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The 10 Most Shared Video Ads of 2014
Source: Unruly Notes: World Cup-related video ads trounced Super Bowl ads in sharing activity across Facebook, Twitter and the blogosphere, says Unruly. Ads related to the World Cup accounted for 4 of...
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Weekend Reading, 11/21/14
Revenues grew last year in each of the nation’s 11 service sectors for employer firms, reports the US Census Bureau in new data from the 2013 Service Annual Survey. The information sector saw revenue...
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How Frequently Are Top Brands Tweeting?
Source: Simply Measured [download page] Notes: 98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day, per Simply Measured. Roughly half tweeted 1-5 times per day...
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Viewable Video Ad Completion Rate in Q3? Just 20%
Source: Integral Ad Science Notes: While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users, reports Integral Ad Science in...
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Original Programming Grows in Popularity With Netflix Users
Source: Centris Marketing Science Notes: Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1, per Centris Marketing Science. While...
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Holiday 2014 Data Hub (Updated)
The holiday season – traditionally referred to as the November-December period – is here, and Thanksgiving weekend, replete with Black Friday and Cyber Monday, beckons. That means, among other things,...
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Finance Advertisers’ Mobile Campaign Goals
Source: Millennial Media / comScore [download page] Notes: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial...
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US Millennials’ Interest in Mobile Healthcare Services
Source: Harris Interactive Notes: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available...
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7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page]...
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Marketers Rate the Most Valuable – and Difficult – Conversion Rate...
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree...
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Radio Revenues Dip in Q3 Despite Strong Gains in Digital
Source: Radio Advertising Bureau (RAB) [pdf] Notes: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2. Digital (+11%) and off-air (+14%) were bright spots, though...
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3 in 10 American Women Becoming More Careful About Social Posts
Source: Ipsos MediaCT / FleishmanHillard / Hearst Magazines Notes: More than one-third (35%) of American women report having become more concerned about their online privacy over the past year, and...
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Global Consumers’ Perceptions of Private Label Products
Source: Nielsen [download page] Notes: Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good...
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1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From...
Source: Econsultancy / RedEye [download page] Notes: 32% of global company marketers (primarily based in the UK) say they have experienced a “major lift” in search engine marketing conversion rates...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 21-23, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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States of Mind That Lead to Impulse Shopping
Source: CreditCards.com Notes: Youth (18-29) are the most likely to have made an impulse purchase, per the CreditCards.com survey, with 88% claiming to have done so. Among the 3 in 4 respondents who...
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