What Types of Data Are Marketers Using For Personalization – And What’s Their Impact on ROI?

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy and 54% are committed to providing a personalized web experience, according to a new Econsultancy report [download page] produced in association with Adobe. The study also looks at the types of data used to personalize the web experience and how these data types contribute to ROI. (more…)