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Most Patriotic Brands in America, According to Consumers
Source: Brand Keys Notes: The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage...
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Mobile Apps Now Capture Majority of Digital Time in the US
Mobile applications have reached another threshold, according to comScore data. After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share...
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Consumers’ Preferred Social Care Channels
Source: ACCENT Marketing [download page] Notes: Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest...
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For Top Brands, LinkedIn’s Post Engagement Rate Trails Facebook and Google+
Source: Forrester Research Notes: There are more than 3 million company pages on LinkedIn, according to new data from the platform, but user interaction rates with brands’ posts trail other platforms...
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The Nation’s Fastest-Growing Minority Groups
Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year, details the Census Bureau in newly-released estimates. Indeed, Asian Americans matched their...
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Millennials Spend More Time With Digital Than Traditional Media, But…
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media, details...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 27-29, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Millennials Most Likely to Rely on W-O-M For Private Label Shopping Guidance
Source: The Integer Group / M/A/R/C Research [download page] Notes: Roughly one-third of Millennials (<30) surveyed agree that they get information from friends and family about store brands before...
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Top Smartphone Activities, by Generation
Source: Experian Marketing Services [download page] Notes: Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week, per the study,...
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Time Spent With Smartphone Apps on the Rise; Number of Apps Used Remains Flat
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013, says Nielsen in releasing new new data on app usage. That figure is flat from a year earlier,...
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Q2 E-Commerce Trends: Mobile Traffic Grows; Paid Search Remains Valuable
Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the...
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US Android Smartphone Users’ App Activity, by Time of Day
Source: Strategy Analytics Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix...
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Which Brands Have the Best Buzz Among Millennials?
Source: YouGov Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials’ “most-loved” brand....
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“Upscale” Gen Xers and Baby Boomers Compared
The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this month, the new study provides...
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What Users Value in the Website Experience (Hint: Performance)
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content, finds...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 25-27, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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News Consumption on Large Tablets in Q1, by Age and Gender
Source: Donald W. Reynolds Journalism Institute Notes: Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations...
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Revised Global Ad Spend Growth Forecast for 2014, by Medium
Source: Warc Notes: Global ad spending (estimated based on 13 markets) is expected grow by 5.8% this year, represented an upward revision of 0.6% points from Warc’s January forecast, with the US...
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How Millionaire Investors Are Using Social Media
Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used,...
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What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?
Clothing is one of teens’ top spending categories, per recent research from Piper Jaffray – but what influences their style and brand decisions when it comes to clothing and accessories? A recent...
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