Direct Mail A Top Purchase Influencer For Baby Boomers

Various recent reports have urged marketers to place more focus on Baby Boomers, who are sometimes neglected in favor of the Millennial generation. For example, a recent Forrester Research report noted that “older shoppers are… the most promising demographic.” Boomers are projected, after all, to soon account for 70% of disposable income. So how best to advertise to them? (more…)