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Top Social Video Advertising Metrics
Source: Mixpo Notes: Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements (47% choosing as a top-3) and shares (43%) than they are...
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What Information Will Consumers Share for Better Service?
Source: Econsultancy / IBM ExperienceOne [download page] Notes: Most US adults are comfortable with companies having information about them including their product interests (80%) and history with the...
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Asian and Hispanic Households “Worth More”
Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual “American Marketscape DataStream” report from Geoscape. This partly...
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Retail E-Commerce Roundup: Market Shares, Attractiveness, and More
E-commerce share of total retail trade in the US is expected to grow to 12.7% this year, up from 11.6% last year and 10.6% a year earlier, according to a recent study [pdf] from RetailMeNot and the...
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AM/FM Radio Still Consumers’ First Choice For In-Car Audio
Source: Ipsos Notes: Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music, reports Ipsos in a newly-released study, while roughly 1...
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How Do Americans Feel About Receiving Direct Mail?
Source: Gallup Notes: US adults are more likely to have a positive (46%) than negative (28%) reaction to seeing a catalog in the mail, reports Gallup in a recent survey. While adults’ feelings are...
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Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B
Source: Janrain Notes: Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1, according to Janrain. With 45% market share,...
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Financial Services Marketers Keep CX Focus on Desktop Sites
Source: Econsultancy / Adobe [download page] Notes: Public desktop websites are a greater priority than smartphone applications or public mobile sites when it comes to providing a consistent customer...
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US Teens’ Device Access, by Demographic
Source: Pew Research Center [pdf] Notes: Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research...
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Direct Media Response Rate, CPA and ROI Benchmarks
The Direct Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest “Response Rate Report” [download page], an intriguing study last issued in 2012. The report examines...
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B2B Marketers on Their Most Important Go-to-Market Strategies
Source: Regalix [download page] Notes: Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix...
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Video Ad Completion Rates, by Device Type, in 2014
Source: Vindico [download page] Notes: Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at...
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Are Marketers Using Insights Gleaned From Phone Calls?
Few marketers and e-commerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content (40%) or off-site advertising (27%), according to...
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B2B Vendor Websites: What’s Important, and What’s Lacking?
B2B vendor websites are often lacking the content elements buyers perceive as being most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last...
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iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
Source: Urban Airship Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps...
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Weekend Reading, 4/17/15
Five national TV ads scored at least 20% higher than their respective categories’ 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android’s “Peaceful Co-Existence” spot, which fetched...
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A/B Testing Considered Most Effective Landing Page Optimization Method
Source: Ascend2 [download page] Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342...
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US Adults’ Daily Major Media Consumption Estimates, 2011-2015
Source: eMarketer Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority...
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Teens & Social: What’s the Latest?
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. But recent data [pdf]...
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Senior Digital Marketers’ Top Priorities and Challenges
Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also...
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