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Video Considered Difficult – but Effective – Content Marketing Tactic
The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report [download page] from Ascend2 and its Research Partners. Based...
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Consumers Say Smartphones Top PCs For Local Shopping Research
Source: Local Search Association / Thrive Analytics [download page] Notes: Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online...
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Which Emerging Digital Tools and Services Are Consumers Most Interested In?
Source: Microsoft [download page] Notes: Consumers are more aware of and more likely to be using digital devices and apps that track their own habits and activities than those that track data from...
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This Year’s Least Engaging Brands Are…
Brands are failing to keep pace with consumers’ growing expectations, according to a recent Brand Keys study. The initial release of study results revealed the brands measuring up best against their...
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How Are Marketers Optimizing the Customer Experience?
Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company...
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Trends in Key Mobile App Ad Metrics in 2014
Source: Kenshoo [download page] Notes: Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%, reports Kenshoo in a...
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Weekend Reading, 3/20/15
Reputation matters to a majority “opinion elites” in the US, with 54% reporting having decided to not to do business with a company because of something they learned about how it conducts itself,...
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Minorities Reportedly Now Represent A Majority of US Kids Under 10
Source: Nielsen [download page] Notes: Fewer than half (49.2%) of children aged 9 and younger last year were non-Hispanic Whites, according to a Nielsen study that demonstrates the growing clout of...
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Average CMO Tenure Rises Again, Has Doubled In the Past Decade
Source: Spencer Stuart Notes: CMOs see themselves as having greater responsibility for company strategy in years to come, and one sign of that increasing influence might well be their longer tenures....
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US Ad Spending Trends in 2014
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers...
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Why Do Millennials Use Facebook and Twitter?
More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an...
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Retail Email Marketing Benchmarks: No Lift on the Weekend
Source: Listrak [download page] Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data...
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Music Streaming Revenues Up 29% in 2014, Surpass CD Sales
Source: Recording Industry Association of America (RIAA) [pdf] Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs...
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State of B2B Marketing Data Deemed “Questionable”
Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet...
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Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year
Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth...
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National Mover Rate Remains Steady; Still Highest Among Youth
Source: US Census Bureau Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in...
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The Most – and Least – Trusted Companies in America
Source: Temkin Group Notes: Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although...
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Sizing Up US Media Reach
Source: Nielsen Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on...
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Fastest-Growing Retail Digital Commerce Categories in 2014
Source: comScore [download page] Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital...
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Mobile Internet Access Grows Across Age Groups
Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from...
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