Clik here to view.
US CMOs Still Report Making Little Use of Marketing Analytics
US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections, according to the latest installment of the CMO Survey [pdf] from Duke...
View ArticleClik here to view.
B2B Buyers’ Biggest Frustrations With Vendors
Source: SAP [download page] Notes: Business buyers report receiving an average of 64 approaches from salespeople every week, according to a recent SAP survey, so it may not be too surprising that the...
View ArticleClik here to view.
CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive
American CMOs are more optimistic about the overall economy than they have been in years, and with that optimism comes renewed enthusiasm with respect to marketing budgets, finds the latest edition of...
View ArticleClik here to view.
The Risks of A Wrong Purchase Decision, According to B2B Buyers
Source: SAP [download page] Notes: More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk among 5 identified in a...
View ArticleClik here to view.
Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices...
Source: GfK [pdf] Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent...
View ArticleClik here to view.
OTT Streaming Devices Overtake Tablets in Digital Video Ad Views
Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in...
View ArticleClik here to view.
Luxury. Which Brands Spring to Mind?
Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,”...
View ArticleClik here to view.
Customers Prioritize Service Over Price and Brand, CMOs Say
Source: Duke University’s CMO Survey [pdf] Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’...
View ArticleClik here to view.
The Most Important Elements of the Digital Experience, Per UK Consumers and...
Source: Econsultancy / Sitecore [download page] Notes: Ease of usage (“easy to find what you’re looking for”) counts as the most important aspect of a digital experience for both UK consumers and...
View ArticleClik here to view.
Inc. 500 Execs See Value in Online Advertising
Source: Center for Marketing Research at the University of Massachusetts Dartmouth Notes: Asked which of several promotional strategies they feel has the most potential to help increase sales, 46% of...
View ArticleClik here to view.
Industries With the Worst Customer Service, According to US Adults
Source: Ipsos Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleClik here to view.
US Companies With the Best and Worst Customer Experience Ratings in 2015
Source: Temkin Group [download page] Notes: Publix enjoys the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year’s leader, H-E-B. Indeed,...
View ArticleClik here to view.
Which Digital Channels Are Marketers Best Able to Measure for ROI?
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View Article