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Most Influential Company Communications Surrounding Positive Societal Impact
Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research Notes: Consumers’ purchase decisions are influenced far more by communications that show that a...
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US E-Commerce Benchmarks, by Device, in Q2 2014
Source: Monetate Notes: Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as...
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US College Student Demographics in 2013
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013, details the US Census Bureau in a recent data...
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B2B Content Marketing: What’s Changed, and What Hasn’t?
The Content Marketing Institute (CMI) and MarketingProfs have today released their latest annual report looking at content marketing trends among B2B marketers in North America. As the fifth annual...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sept. 26-28, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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US Digital Marketers on the Impact of Encrypted Data on Content Marketing
Source: Acronym Media / Forrester Consulting [download page] Notes: Among US digital marketers who use keyword data to inform content and digital marketing efforts, most (59%) do so to inform paid...
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Video Viewers’ Ad Receptivity Most Influenced by Location
Source: IPG Media Lab / YuMe Notes: Location has the biggest influence on video viewers’ receptiveness to ads – and viewers are most receptive when they’re in public places such as restaurants, stores,...
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Enterprise Organizations Shifting Budgets From Traditional to Digital
Digital spending currently accounts for roughly one-quarter of enterprise marketing budgets, finds a new study [download page] from Econsultancy and Teradata, but that figure is expected to increase to...
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Search vs. Social vs. Direct: Mobile Commerce Traffic Sources Compared
Direct-to-site customers represent the most valuable mobile commerce traffic segment, details Monetate in its latest quarterly report covering Q2 e-commerce activity. This segment – which accounted for...
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Global Media Ad Spend Share, by Region, 2013-2018
Source: eMarketer Notes: North America will remain the largest region in terms of ad spend share through 2018, when it will capture 35.5% of all global spending, per eMarketer’s forecast. The US will...
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Newspapers’ Digital Audience Hits A New Peak. Who’s Reading?
Source: Newspaper Association of America (NAA) / comScore [pdf] Notes: Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014, the highest figure recorded by...
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Consumers on the Changing Role of Digital Channels in the Purchase Journey
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years, though most consumers in emerging markets such as the...
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Top 10 Marketing Charts of the Month – September 2014
This month’s quick-hit set of top charts includes the following topics: youth and TV; Millennials’ word-of-mouth, top-rated brand attributes, and content sharing channels; digital’s impact on the path...
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African-Americans’ Desire For Diversity in Advertising, by Industry
Source: Nielsen [download page] Notes: African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them, reports Nielsen. Diversity in advertising is...
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Social Media Brands Ranked by Consumer Perception
Source: YouGov Notes: Google currently has the strongest “brand health” of the major social media sites measured with an Index score of 51, according to YouGov. The index score is the average of 6...
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The Local Marketing Landscape: What’s Working?
Traditional media remains a significant part of the local marketing mix, but adoption of the various tactics on offer is hindered by cost, finds BrandMuscle [download page] in a recently-released...
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Consumer Attitudes To Email Marketing Reveal Improvements, Challenges
Email marketing is considered to be one of the most effective digital marketing tactics, but how do consumers feel about it? A recent study [download page] by Forrester Research takes a look at...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Shopping and Classifieds Websites – September 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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