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Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior
Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use...
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How Are Enterprises Using Social Marketing – and Where Are They Seeing the...
7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sept. 12-14, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Video Viewers Spending the Majority of Their Time With Snackable Content
Source: Ooyala [download page] Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly...
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Fastest-Growing Mobile App Categories, by Time Spent
Source: Localytics Notes: The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month, per Localytics data, with that increase spurred largely by an...
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US Ad Spend Trends, by Medium, in Q2 2014
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the latest quarterly figures from...
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How Do Senior Marketers Define Customer Centricity?
The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and...
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Global Marketing Budget Sentiment in Q3
Source: Warc Notes: Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement. Not...
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Levels of Suspicious US Web and Mobile Traffic Ease in Q2
Source: Solve Media Notes: Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4...
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Smartphone Users Estimate That 1 in 6 SMS Exchanges Are With Brands
Some smartphone users are checking their devices “to obsessive levels,” says SAP in a new survey conducted by Loudhouse. On average, about two-thirds of respondents – who are aged 18-65 and hail from...
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Consumers’ Take on the Future of Advertising
Consumers are well aware of marketers’ increasing data collection practices and focus on audience targeting, according to new survey results from Goo Technologies. Asked in which of various ways they...
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Mobile Share of Online Video Views, Q1 2012-Q2 2014
Source: Ooyala [download page] Notes: Mobile now accounts for more than one-quarter of online video views, according to Ooyala’s latest report, although it likely comprises a smaller share of time...
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Local Digital Media Ad Spend Set For Double-Digit Growth
Source: BIA/Kelsey Notes: Local digital media (online and mobile) ad spending will grow by 13.1% to $35 billion next year, forecasts BIA/Kelsey. Overall local media ad spend growth is expected to be a...
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1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014, with 11% classified as missing and 6% ending...
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Who Are America’s Affluents, And What Are Their Top Spending Categories?
Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the...
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Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate
Source: Twitter Notes: TV shows that live-tweet have a better follower growth rate than those that don’t, declares Twitter, with that generally true across genres and handle (show, host, and...
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Global Ad Spend Share Forecast, by Medium
Source: ZenithOptimedia Notes: Mobile is the fastest-growing advertising medium around the world, says ZenithOptimedia, which predicts global ad spending growth of 5.3% this year and next and 5.9% in...
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Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic
The accolades keep coming in for email marketing. At various times this year, surveys have found both US and global marketers rating it the most effective digital marketing tactic and the one that...
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Which Brand Attributes Matter Most to Millennials?
Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK, finds Initiative [download page] in a new study....
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sept. 19-21, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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