Consumers Wary of Sharing Personal Data With Retailers

Only 4 in 10 consumers surveyed in 12 countries say they’re comfortable receiving personalized text message offers from retailers, and even fewer are comfortable sharing personal information while making purchases, finds Zebra Technologies in a recently-released study [pdf]. The results are interesting in light of separate research from Aimia [pdf] finding that most consumers will share at least some information with companies. (more…)