US Instagram User Estimates, by Age Group, 2013-2019

Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer’s latest estimates. The short-term forecast is certainly more bullish than estimates released last year by eMarketer: this year’s forecast calls for 89.4 million US users by the end of next year, a significant hike from last year’s forecast of 50.6 million users by 2016’s end. (more…)