Source: Gallup
Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey from Gallup, just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being “very high” or “high” – and that’s down from 14% last year. How does that rate next to other professions? It’s only slightly ahead of car salespeople and members of Congress… (more…)