How Quality-Driven Affluents Prefer to Shop

Consumers who often pay more for good quality are still value-driven, with the vast majority shopping around to make sure they get the best deal (83%) and needing to be sure they’ve considered all options before making a purchase decision (72%), according to a recent study [download page] from iProspect. The survey was fielded among 6,220 US adults (21+) with household income of at least $75,000 who agreed with the statement “I often pay more for good quality.” (more…)