Organic Search Said to Drive Vast Majority of B2B Traffic

Organic search is the primary driver of website traffic, says BrightEdge [download page], on the basis of a foray into its Data Cube repository, “which analyzes billions of pieces of content from across the web.” Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors, far ahead of paid search (10%), social (5%) and the combination of all other (such as display, email, and referred). In fact, organic search’s influence is greatest in the business services sector. (more…)