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Majority of App Users Churn Within the First 30 Days Post-Download
Source: Localytics Notes: Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports...
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North American Phone Traffic: Search Tops for Referrals; Email for Conversions
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same...
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Millennials’ Top Mobile Apps, by Share of Time Spent
Source: comScore [download page] Notes: Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the...
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Marketers’ Challenges in Effectively Measuring Branding Efforts
Source: Visual IQ [download page] Notes: 8 in 10 marketers in the US and UK believe that it is more challenging to measure the impact of branding efforts than direct response efforts, according to a...
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Friday Research Wrap, 9/25/2015
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most...
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1 in 8 Desktop Page Views in the US Said to be Affected by Ad Blocking
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads, per a recent study from comScore and Sourcepoint, with that the lowest rate of 7 countries measured. The behavior...
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Smartphone App Users Spend Half of Their Total App Time With Their Favorite One
Exactly half of all time spent on smartphone applications occurs on an adult’s single most-used app, says comScore in a new report [download page] that contains a host of intriguing data points about...
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US Household Income Trends in 2014
The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate, according to recent data [pdf] released by the US Census...
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Music Streaming Service Revenues Top $1B in H1, Exceed Physical Sales
Source: Recording Industry Association of America (RIAA) [pdf] Notes: First-half revenues from music streaming services exceeded $1 billion for the first time, buoyed by 23% year-over-year growth, says...
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Top 10 DMAs by Percentage Penetration of Affluent African-Americans
Source: Nielsen Notes: African-Americans are increasingly affluent, educated and diverse, reports Nielsen in a recent study entitled “African-American Consumers: The Untold Story.” The study...
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Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey...
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Which Technologies and Content Types are Rising in Importance for B2B Marketers?
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing, according to a new study [download page] from Spear Marketing...
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US Ad Spend Trends, by Medium, in Q2 2015
Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower...
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Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Source: Ooyala [download page] Notes: Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest...
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Millennial Viewers Most Likely to Feel That TV Show Quality is Improving
Source: The Harris Poll Notes: Millennials (18-35) may be watching less traditional TV, but those who watch TV tend to be more excited than other generations about shows in general, according to...
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Trends in Key Mobile App Ad Metrics in Q2 2015
Source: Kenshoo [download page] Notes: Mobile application installs grew by 346% year-over-year in Q2, representing a significantly faster rate of growth than experienced during 2014, reports Kenshoo in...
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How Americans Spend on Music
A slight majority (52%) of Americans’ spending on music goes to live events, says Nielsen [download page] in reporting the results of a recent survey. Admission to live music concerts represents the...
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Which Types of Personalized Sales Outreach Matter Most to Corporate Execs?
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often, according to a LiveHive survey...
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US E-Commerce Metrics, by Device, in Q2 2015
Source: Monetate [download page] Notes: Q2 2015 was “pretty good,” declares Monetate, noting overall increases in conversion rates, average order values and revenue per session on a global basis,...
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Retail Marketers Identify Their Top Business Challenges
Source: Yes Lifecycle Marketing / Retail TouchPoints [download page] Notes: Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed...
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